Search Engine Optimization
Search Engine Optimization (SEO) it’s a set of processes aimed at improving your website’s visibility in search engines (such as Google). All with the goal of getting more organic traffic.
Essentially, SEO is about fulfilling user’s search needs by creating relevant, heigh-quality content and providing the best possible user experience
In practice, SEO typically involves
How Does SEO Work
Google uses relatively complex processes, known as “algorithms,” to rank pages. These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.
You don’t need to know how search algorithms work. (Actually, nobody does with 100% certainty.)
However, knowing the basic factors can help you better understand how SEO works and what it takes to optimize your pages to rank in Google.
Needs of SEO
- Increased Visibility
- More High Quality Web Traffic
- Establish Trust & Credibility
- Your Competitors Are Using It
- Improve Customer Engagement & Conversion Rates
- Cost-Effective Digital Marketing
- Work Toward Long-Term Success