Hirdesh Bhardwaj

Author | Trainer | Founder @ Webs Jyoti

Digital Marketing & SEO Training

Training Overview

  • Duration: 4 Months
  • Weekdays & Weekend Classes
  • Address : M-24 Old DLF Colony, Sector 14 Gurgaon
  • Contact : +91-8802000175

Why digital marketing is in trend?

The conversion rate is Higher: The corporate using online marketing is able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and subscribers. SEO, Social media marketing and Affiliation marketing are methods that have a high conversion rate in the market.

Digital marketing is Cost-Effective A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget. Up to 40% of leads claimed getting considerable savings by using digital marketing methods of promotion for their services.

  • 7 days trial classes:  We provide 7 days of free trial classes to the students so that from the very first-day eligibility and the learning ability of the students/interns can be observed. In the first week, students are monitored for their eligibility in the creativity, programming, and thought process by proving the best learning environment and training.
  • Personalized mentorship: We provide personalized assistance and mentorship to offer equal learning opportunities, a perfect learning environment, and growth to all interns/students.
  • Training and internship: We provide something beyond classroom training. We prepare the students/interns for corporate joining by providing them with 6 hours internship (minimum 2 months) after the completion of their chosen course (minimum 4 months). We provide the interns’ proper corporate environment and real-time projects to make them ready for future corporate challenges.
  • Certification: We provide course–completion certificates to all students and also experience certificate to interns so that they could kick start their career as a professional, not as fresher.
  • 100% placements: All of our interns get 100% placement assistance after completion of their internship program.

Course Details

Web Designing

  • HTML
  • CSS
  • Bootstrap Framework – Responsive Websites
  • Photoshop
  • Introduction to SEO
  • How Search Engines Work
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Intro to SEO
  • Organic Search vs. Paid Search Results
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)
  • Keyword Research
  • Local Business SEO
  • On-page SEO
  • On-page SEO
  • Technical SEO
  • Mobile SEO
  • Off-page SEO
  • Link Building
  • Social SEO
  • Local SEO
  • SEMRush.com Backlink
  • SEO Audit, Tools, Measurement
  • SEO Audits
  • Google Search Console
  • Algorithm Updates
  • SEO Resources, Careers in SEO

In Bound Marketing

  • Attracting your potential customers into conversion funnel
  • Converting your prospects into leads using emails
  • Landing page
  • Conversion optimization
  • Conversion optimization patterns for Engaging website visitors
  • Life cycle emails

Facebook Marketing

  • Facebook pages and post best practices
  • Facebook ads – campaign objectives
  • Facebook ads – targeting audiences
    Facebook ads – impactful creatives
  • Facebook ads – optimization and reporting
  • Facebook ad policies
  • Building brand awareness
  • Generating leads

Google Analytics

  • Content performance analysis
  •  Visitors analysis
  •  Social media analytics
  •  Actionable insights and the big picture
  •  Social CRM & analysis
  •  Digital analytics
  •  Platform principles

TrueCaller & Whatsapp Marketing

  • Create Campaign for the Truecaller
  • Truecaller Ads Manager
  • How to Create and Manage Truecaller Campaign
  • Designing Content for Whatsapp Ads
  • Creating Catalog for the whatsapp business
  • Campaign bulk sms-whatsapp

Content Marketing

  • Myths about content marketing
  •  Identifying & creating Good content
  •  Framework to begin a content marketing program
  •  Creating a blog post
  •  Difference between blog and website
  •  What is WordPress? How to Install SEO Plugins
  •  Importance of a logo, and profile – design logo
  • About key resources and tools to create and curate content
  • How to design a banner
  • How to create profile, proposal, portfolio and invoices

Search Engine Marketing

  • Introduction to SEM – fundamentals & case studies
  •  Creation of google display network
  •  Shopping campaigns – introduction
  •  YouTube marketing – introduction & Ad formats
  • Google Adword Campaign and Tutorial

Benefits of Digital Marketing PPC Training @ Webs Jyoti

  • 100% Live Project Work For each Trainee.
  • In-house Learning resources and Books.
  • 13+ Years of Experience Trainer.
  • Job Assistance for the Diploma students.
  • Minimum 2 Live Projects Work for each Trainee.
  • Grooming sessions for all PHP Trainee.
  • Training classes are 5 days a week.
  • We will provide you two types of certificates:
    1. Training Certificate
    2. Experience Certificate