SEO stands for Search Engine Optimization, which refers to the practice of improving the visibility and ranking of a website or web page on search engine results pages (SERPs). In simpler terms, SEO is the process of optimizing a website or web page to make it more attractive to search engines like Google, Bing, and Yahoo, so that they can crawl, index, and rank it higher in the search results.

SEO involves various techniques and strategies, including keyword research, on-page optimization, off-page optimization, link building, and content creation. The ultimate goal of SEO is to increase the quantity and quality of organic traffic to a website or web page, which can lead to more leads, sales, and conversions. SEO is an important part of digital marketing, and it requires continuous monitoring and optimization to stay ahead of the competition and keep up with changes in search engine algorithms.

SEO is generally categorized in two terms:-

  • Off-page SEO.
  • On-page SEO.
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